Leadership

Jeff Osterfeld

Jeff Osterfeld

Chief Executive Officer and Member of the Board of Directors

Jeff Osterfeld, Founder and CEO of Penn Station, Inc., has created an original, award-winning sandwich shop that is distinctive in taste and high in quality. With determination, a business degree from the Miami University Farmer School of Business, and a dedicated vision, Jeff began his journey by opening a deli shop straight out of college, and then parlaying this initial success with the initial Penn Station opening in 1985. Just three short years later, he sold his first Penn Station franchise in 1988. The corporate operations of Penn Station are directly tied to Jeff’s personality and leadership, which unsurprisingly has resulted in a detail-oriented, profitable operation. Specifically, Jeff has a macro-vision for the future and success of the company, not only for the upcoming year but also 5-10 plus years down the road. Jeff knows the importance of surrounding himself with detail-oriented, determined, intelligent, hard-working people who also value the importance of family and teamwork. Consequently, he maintains close relationships with team members in Penn Station, Inc. as well as valued vendor partners. Jeff frequently sets a tone for the company and its leadership by making well-informed decisions that protect the business and its franchisees from spending unnecessary costs. It is this devotion and discipline that sets Penn Station apart from the competition.

Craig Dunaway

Craig Dunaway

President and Member of the Board of Directors
Certified Public Accountant

In 1999, Craig Dunaway became President of Penn Station, integrating (1) his skills as a CPA and partner with a regional accounting firm in Louisville, Kentucky, McCauley, Nicolas & Company, LLC, (2) his accounting degree from Indiana University Southeast, and (3) his hands-on experiences as a Papa John’s and Penn Station franchisee. Craig’s financial insight has served Penn Station well, as he simultaneously keeps a micro-scale focus on how the company can maximize its current efficiency and profits and a macro-scale vision for how the direction the company should operate well into the future. His all-encompassing knowledge of the industry allows Craig to make franchise decisions that are centered around a franchisee’s bottom line by concentrating on unit-level economics. His financial stature primes the company and its franchises for growth, while mitigating risks to the brand and franchisees. Craig’s keen discernment steers Penn Station away from making knee-jerk reactions, instead directing the company to intentional, deliberate development and advancements. Craig uses his financial acumen and CPA background as the negotiator for supplier contracts. He has been able to use this expertise to keep economies of scale profitable for the franchisees by managing food and paper costs to stay well-below industry average. Craig is extraordinary in that he not only “talks the talk” but he has “walked the walk”, as he was once one of the largest and most successful franchisees at Penn Station. Craig is approachable, transparent, and an excellent communicator. He is committed to the brand, displays an impeccable work ethic, and is always a phone call away for franchisees.

Lance Vaught

Lance Vaught

Vice President of Operations

Lance Vaught joined Penn Station in 2004, building strengths across a range of roles within the Operations & Training department, ultimately using his first-hand experiences combined with his Management degree from Northern Kentucky University’s Haile US Bank College of Business to now oversee the entire department. The Operations & Training department make up two-thirds of Penn Station’s corporate staff, and unsurprisingly, Lance’s desire to see the health of each individual store flourish is largely rooted in his desire to see individuals succeed. For Lance, a prosperous company is not limited to only the successful execution of business operations, but also to providing the best possible support to franchisees. As a result, Lance has used his time at Penn Station to create tangible improvements, provide corporate infrastructure with streamlined processes, and incorporate methodical decisions such as frequent in-store consultations to grow and sustain the health of franchisees. In summary, for Lance, “It is all about the people”. Lance is credited with hiring the right people, growing the right people, and identifying talented personalities which will be the future leaders of the brand. He is a tremendous asset and a catalyst that propelled Penn Station East Coast Subs to be ranked in the Top 125 Training Organizations in Training Magazine for 2017 & 2018.

Greg Goddard

Greg Goddard

Director of Development and Franchising

Greg Goddard joined Penn Station in 2012 as Director of Development and has since been promoted to Director of Development and Franchising. Greg has a diverse skillset that he brought from his previous positions as Senior Franchise Specialist with Tide Dry Cleaners and General Manager for No Wake Marine. This experience has enabled Greg to breathe P&G culture and knowledge into Penn Station. Greg is multifaceted in that he leads the discovery process, the real-estate analysis and approvals, franchise development, and consumer marketing. While Greg demonstrates his expertise in diverse ways at Penn Station, he is able to use these tools to ultimately accomplish a single over-arching goal - to increase the ROI of Penn Station’s franchisees. Greg accomplishes this by recognizing the importance of relationships, and, naturally, he is the glue that holds our relationships with our real estate brokers, marketing agencies, prospective franchisees, and internal departments in-tact. As a result, Greg has been an agent of change, propelling invaluable growth and high-quality franchisees into the system.